Episode 18
Gratitude Is The Right Attitude
Phil and Greg discuss the importance of gratitude in the workplace. They explain how expressing gratitude can build strong relationships with clients, and how it is particularly important as you wrap up your business year.
Keypoints
- One of the key touchstones of Sea Captain Coaching’s practice is gratitude. SCC encourages its clients to embrace a spirit of gratitude by taking time to truly appreciate the people, opportunities, and meaningful experiences they have in their lives and cultivate that feeling on a daily basis.
- An “abundance mindset” involves embracing the outlook that there is plenty out there for everybody. It’s a conscious choice to live your life that way. It’s not just that the glass is half empty or half full, but that the glass also can be refilled.
- There is a concept in the marketing industry called “gratitude marketing.” It stems from the fact that human beings are basically hard-wired to want to help each other.
- Business owners can leverage the principles of helping others, expressing gratitude, and the Rule of Reciprocity, to market themselves and their practices. It’s not doing good for selfish reasons, but because doing good in a consistent, systematic way offers big benefits for business, too.
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